Hello! My name is Xavier Lur. As a freelance digital strategist, I always enjoy the satisfaction of helping brands build highly valuable communities on Facebook. I am a food lover and I love to travel.

About Me:

Hi there! I am a 19-year-old media student from Ngee Ann Polytechnic. Despite being a full-time student, I also spend about 15 hours a week working as a freelance digital strategist at Social@Ogilvy, the social media arm of international advertising firm Ogilvy & Mather.

At Ogilvy, I help brands build valuable and engaging communities on social media platforms through the creation of creative social content and campaigns. I have worked on a wide variety of accounts - ranging from Fast-Moving Consumer Goods (FMCG) to technology companies. Accounts I have worked on include Nestlé, Guinness Singapore, SGX (in short for Singapore Exchange), Nanyang Technological University, and IBM.

Though my primary expertise lies in Facebook, I have experience in helping brands build communities on Twitter, LinkedIn, and Google+. I am currently learning how to better market brands on Instagram.

I am an avid food lover, and am a huge fan of Starbucks, Coca-Cola, and mini Oreos + cold milk. Recently starting to become a movie person; I try to watch at least one movie in the cinema every week. I love to travel. I am a night person, but I don't party that often - about once a month. I am also into mobile gaming - playing games and not creating games, obviously.

Aspiring digital media extraordinaire.


(Jan 2012 - Present)

At Ogilvy, I help brands build highly valuable and engaging communities on social media platforms. I am the Facebook Community Manager of one of Nestlé Singapore’s priority brands, and also curate content for the IBM Singapore and IBM Philippines Facebook pages.

(Dec 2011 - Jan 2012)

At Yahoo, I wrote news articles related to technology, youth, and education. Most of my articles were featured on the Yahoo! Singapore’s homepage, which is visited by over 700,000 Singaporeans daily.

View my full resume here.

Contact Me:

Want to have a chat with me over coffee? Or would like to invite me to a technology / social media event? Get in touch with me using one of the methods below. I will try to get back to you within 4 hours.

P.S: Sorry, but I don’t take in any new freelance projects at the moment due to my busy schedule. :(



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